New Update to POP Reports

Watchfire is constantly working to make Ignite OA billboard management software more intuitive for operators and advertisers. We’re excited to announce an update to our POP Reports tool that brings two powerful enhancements: spot-level reporting and campaign sorting.

Proof of Performance (POP) Reports are essential for showing advertisers that their content is being delivered. With this update, we’ve added some highly requested features that give your customers greater transparency, deeper insights, and better tools to help you demonstrate the value of your digital signage with revamped Proof of Performance tools.

Spot Report

With Watchfire’s enhanced POP reporting, advertisers can see exactly when each impression occurred down to the second. In addition to seeing how many times a piece of content is played during a day, you’ll get a precise timestamp for every spot. This is especially helpful for advertisers with time-based campaigns or promotions. You’ll still have access to the existing summary-level data, but will now have the option to drill down for precise time-stamped performance.

Sort Campaigns

Managing multiple campaigns for a single advertiser just got easier. Previously, POP reports could be sorted by advertiser name and sign location. Now, we’ve added a new layer of organization: sorting by Campaign Name.

This enhancement allows you to filter and view reports by Campaign Name, making it easier to pull reports across locations. This is especially helpful for agencies, sales teams, and advertisers managing campaigns or flights under one brand umbrella.

Learn More

Please contact your account manager to learn more or see a demo of these features in your Ignite OA billboard management software by emailing them at [email protected].