Aegis Dental Group

Aegis Dental in Fort Wayne, Indiana, designed its newest location to make a strong impression from the moment patients arrive. Situated along one of the city’s busiest and most competitive commercial corridors, the practice knew its exterior signage would play a critical role in visibility, brand perception, and attracting attention from passing traffic.

As part of a new facility build, Aegis Dental wanted more than a basic monument sign. The team needed a modern, high-resolution digital display that would stand out on a crowded street, reflect the quality of the practice, and build trust with current and prospective patients.

To bring that vision to life, Aegis Dental partnered with Hugh and George Baldus, owners of The Baldus Company. Baldus, which has sold Watchfire displays for more than 20 years, said Watchfire is the only LED sign brand their company offers because of its product quality and dependable customer service. Working together, the team selected a 10′ x 4′ Watchfire 6mm LED display that would deliver the sharp, vibrant, high-definition look Aegis Dental wanted.

“The sign is the first impression of the business, and it lends to our credibility,” said Daniel Hart, CFO of Aegis Dental. “We wanted something modern, bright, and visually attractive that would really stand out on a busy street.”

The new display gives Aegis Dental a dynamic way to communicate with the community and promote its services. Currently, the practice uses the sign to highlight emergency dental services and same-day care messaging, extending the reach of its broader advertising efforts. The team also plans to expand content over time to include more community-focused messages, showing local school support, and other engagement opportunities.

Aegis Dental manages the display content in-house using Watchfire’s Ignite OPx® cloud-based software, which the team has found both intuitive and easy to use for updating messages.

The display was installed shortly after the office opened, and the Aegis Dental team believes it has already made a significant impact. Located on a heavily traveled roadway, the sign strengthens visibility, captures attention, and supports steady walk-in traffic.

Hart described the overall experience with The Baldus Company and Watchfire as outstanding, citing the Watchfire team’s responsiveness, attentiveness, and the quality of the final product. For Aegis Dental, the sign is more than a display; it is a modern branding tool that helps the practice stand out and make a lasting impression.