Loudoun United FC

Loudoun United FC has transformed matchday at Segra Field (Leesburg, VA) with a Watchfire video scoreboard that turns every kickoff into a full-stadium production. The 23-foot high by 36-foot wide display with a 16mm pixel pitch brings big-venue clarity and energy to a 5,000-seat, soccer-specific stadium, ideal for match statistics, replays, and sponsor moments that keep supporters engaged.

Competing in the USL Championship, the second tier of U.S. soccer and one of North America’s most successful leagues, Loudoun United has merged with Virginia Revolution Soccer Club. Together, they create a vertically integrated platform connecting professional, youth, and elite facilities under one structure. The new soccer scoreboard acts as the connective stage for that ecosystem, highlighting players across the pathway, recognizing partners, and unifying the club’s brand from academy to pros.

Most importantly, the impact shows up at the gate. In 2023—the year the videoboard debuted—Loudoun United drew up to 2,700 fans per match, a 71% year-over-year increase that ranked among the top growth rates in the USL. The board amplifies the atmosphere, helps turn first-time visitors into repeat fans, and gives partners a high-impact canvas during the moments that matter.

Powered by Watchfire’s Ignite Sports software and Watchfire’s Action Packages with instant replay, operators manage scoring overlays, cut to live-action video, trigger crowd prompts, and rotate sponsor ads with speed and precision. The club has converted those moments into meaningful value, selling play-based sponsorships for kicks, goals, yellow cards, and stoppage time. It allows the videoboard work to pay for itself through new revenue streams.

Segra Field also serves as a community hub for concerts, festivals, and special events. The videoboard is central to non-sport programming like “Movies on the Pitch,” family-friendly outdoor film nights that extend the system’s utility—and ROI—well beyond the season. With vivid visuals, a revenue-ready content strategy, and a flexible platform serving both pro soccer and community programming, Loudoun United’s Watchfire video scoreboard is driving attendance, deepening partner value, and shaping a modern fan experience that matches the pro-level soccer club’s ambition.