guide

A Guide to Digital Billboard Performance

This guide focuses on the technical and operational factors of owning a Watchfire billboard. Choosing a digital billboard involves more than size and resolution. Long-term performance depends on how the display is engineered, tested, monitored, and supported in real-world conditions.

What’s Inside the Guide

• The build-quality details that impact uptime, consistency, and long-term cost
• Installation examples across different markets and use cases
• How to select size and resolution based on traffic speed and viewing distance
• Other ownership considerations like software, warranty coverage, and service support