WHY WATCHFIRE

WHY CHOOSE WATCHFIRE FOR YOUR DIGITAL DISPLAY?

WHY WATCHFIRE?

Backed by generations of leading LED display innovation, Watchfire is driven by a relentless commitment to excellence.

We make producing industry-leading solutions our hallmark, prioritizing exceptional performance and unmatched reliability, and ensuring your investment yields stunning, long-lasting results.

Learn about our history, mission, and core values that make our customers proud to work with Watchfire.

THE WATCHFIRE DIFFERENCE

Widely recognized throughout the industry as a tier-one leader in LED displays, our reputation hinges on providing innovative products backed by an unwavering commitment to quality and customer service.

Pre-sale Consultations

Expert, personalized guidance, including onsite demonstrations and renderings.

10-year Parts Guarantee

Watchfire offers a five-year warranty along with a guarantee that replacement parts will be available for 10 years.

US-based Support

Reliable and responsive customer service from our dedicated team in Danville, IL.

Easy-to-Use Cloud-Based Software

Intuitive display software solutions tailored for your needs to effortlessly manage and schedule your displays.

LED Display Experts

Expert support from representatives who specialize in LED displays.

True-to-Life Images

Experience stunning, vibrant visuals with superior color accuracy and clarity.

WATCHFIRE’S STORIED HISTORY

With a legacy of over 90 years, Watchfire has been at the forefront of innovation, installing over 70,000 LED displays across North America and supplying more billboard operators than any other manufacturer.

1932

Sangamo Electric starts manufacturing flasher and timer components.

1945

Ed Schulenburg Sr. purchases and relocates the company to Danville under the Time-O-Matic name.

1951

Time-O-Matic invents the first ever sign to display both time and temperature with the same bank of lights.

1971

Keith S. Wood & family purchase Time-O-Matic.

1998

Time-O-Matic introduces LED-based message centers.

2001

Watchfire brand name was introduced.

2006

Digital billboard division launched.

2007

Whole-sign color calibration pioneered.

2013

110,000 sq. ft. of manufacturing space is added, pushing the total to more than 200,000 sq. ft.

2014

Watchfire begins manufacturing SMD displays.

2018

Indoor display and sports videoboard divisions launched.

2019

Watchfire completes the Fremont Street Canopy project, the world’s largest video screen.

2023

Watchfire purchases Spectrum Scoreboards of Houston, Texas, giving the company a complete line of scoreboards and timing displays.

Today

Watchfire has sold over 70,000 displays and has more billboard customers than any other manufacturer.

Commitment to Customer Satisfaction

With lifetime phone support, a 10-year parts guarantee, and a white-glove service style, we’ve built our business around helping yours succeed.

When you work with Watchfire, you get a display that is designed and manufactured to operate reliably and efficiently for years to come.

Hallmarks of Watchfire quality include heavy-wall extruded aluminum cabinets with solid welds, encapsulation to seal out moisture and contaminants, reduced connection points, and active ventilation that ensures unmatched uptime.

Designing and building world-class LED displays isn’t something that can be perfected overnight. Watchfire has over 70,000 displays installed nationwide. Ask your Watchfire representative to show you locally-installed displays of varying ages, and see what real sign owners have to say about their experience.

SEE OUR WORK